Somm Digital is Napa’s leading wine digital marketing agency specialized in developing and implementing wine digital strategy for the wine industry. We are dedicated to learn and understand your business. By building a relationship with each of our clients, we can ensure our digital marketing strategy is built with the focus on improving your online presence, sales performance, productivity, and social engagement with customers.
What Makes Somm Digital Different?
Understanding your online customer journey will enable you to segment your crowd and approach them differently. Your campaigns are focused on results. We can help potential customers to find your winery easily. Getting involved in the initial stages of the process will increase the number your loyal customers and surpass their expectations. Consequently, it will increase revenue and customer lifetime value.
After years of seeing wineries struggling to understand what Digital Marketing was, I felt it was time to help them to build the bridge between wine and digital marketing. After working several years a sommelier, several certifications, I switched careers and went Digital. I worked for a few Media Agencies (Populis and iProspect) in Ireland and London as well as Software PPC management companies (Marin and Acquisio). Once I came to Napa, I realized that I can’t run away from wine. Why not combine the two passions?
My goal is to help wineries to develop direct and online sales, social media strategies as well as brand awareness and online customer experience.
Digital Strategy, Paid Media, Customer Online Behavior, On/Off Sales attribution.
We specialize on Search, Display, Mobile, and Social Media across multiple channels.
Brand awareness and online presence via channels.
Photos and videos for social media posts. Additional service for ad hoc projects.
A 12-month plan where we develop your story and schedule all posts. It is flexible to absorve spontaneous posts and events.
Monitoring TripAdvisor and Yelp.
Direct contact. Weekly detailed report.
Increase your touch points with your customer and make their digital journey experience unique.
There is virtually no investment currently for online acquisition and retention of potential wine customers and no management of the larger universe of prospects.
Over a third of Instagram users have used their mobile to purchase a product online making them 70% more likely to do so than non-users.
"Evian in the U.S. now spends 80% of its ad budget on digital, especially on social media and search."
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
“Millennials prefer to spend their earnings on experiences over material goods. When it comes to wine, this translates into choosing unusual and unique bottles over well-established brands.”
"Online alcohol sales of beer, liquor and wine grew 32.7% in 2017"