Loading
SOMMDIGITAL
Connecting Wineries To Digital Marketing

WINE DIGITAL MARKETING

About Somm Digital

Somm Digital specializes in digital marketing agency for wineries in Napa & Sonoma. We are dedicated to learn and understand your business. By building a relationship with each of our clients, we can ensure our digital marketing strategy is built with the focus on improving your online presence, sales performance, productivity and social engagement with customers.

Pierre Lincoln, Founder

SOME INTERESTING FACTS

98%
of Wineries use Facebook while 61% use paid ads.
71%
of Wineries believe that Facebook positively impacts winery revenues.
50%
of wineries have SEO in house.
45%
of wineries believe that lack of knowledge is the biggest challenge to implement Digital Marketing

What Makes Somm Digital Different?

Understanding your online customer journey will enable you to segment your crowd and approach them differently. Your campaigns are focused on results. We can help potential customers to find your winery easily. Getting involved in the initial stages of the process will increase the number your loyal customers and surpass their expectations. Consequently, it will increase revenue and customer lifetime value.

PERFORMANCE % 100
STRATEGY & DEVELOPMENT % 100
DATA ANALYSIS % 100
BRAND DEVELOPMENT & STORYTELLING % 100

My Story

After years of seeing wineries struggling to understand what Digital Marketing was, I felt it was time to help them to build the bridge between wine and digital marketing. After working several years a sommelier, several certifications, I switched careers and went Digital. I worked for a few Media Agencies (Populis and iProspect) in Ireland and London as well as Software PPC management companies (Marin and Acquisio). Once I came to Napa, I realized that I can’t run away from wine. Why not combine the two passions?

My goal is to help wineries to develop direct and online sales, social media strategies as well as brand awareness and online customer experience.

Pierre Lincoln, Founder

Our Services

Digital Strategy, Paid Media, Customer Online Behavior, On/Off Sales attribution.

PAID MEDIA

We specialize on Search, Display, Mobile, and Social Media across multiple channels.

ONLINE BRANDING

Brand awareness and online presence via channels.

PHOTOGRAPHY & VIDEOS

Photos and videos for social media posts. Additional service for ad hoc projects.

DIGITAL MARKETING CALENDAR

A 12-month plan where we develop your story and schedule all posts. It is flexible to absorve spontaneous posts and events.

ONLINE REPUTATION

Monitoring TripAdvisor and Yelp.

SUPPORT & REPORT

Direct contact. Weekly detailed report.

Channels

Increase your touch points with your customer and make their digital journey experience unique.

alt
Waze

WAZE - Geofencing - target customers nearby your winery

View more
alt
YouTube

Effective reach and targeted audience.

View more
alt
Vimeo

High quality content for a niche audience without pre-roll a

View more

Download your free infograph

Status of Digital Marketing Strategies of U.S. Wineries 2019

Contact Us

Let's get together.

PO BOX 3054 - 1625 Trancas St., Napa CA - 94558