Social Media Marketing goes beyond creating content on the Facebook page. Social Media is a pay to play platform. The fact the platform is free for users, when it comes to business, promoting products and brands are suppressed by the platform algorithm. The targeting level of social media is incredibly rich and goes beyond Search [...]

This video sample that was developed for Inglenook for the 2013 Rubicon vintage where the winemaker Philippe Basucaules. I have directed, developed the script, created the storyboard and added some .

Predictive model is a modern process that uses data and mathematical regression to predict the probability of a visitor to become a customer . These models can be used to predict anything from understanding why customers purchase your brand to which customers will respond to discounts.

Search is definitely the most crucial channel for e-commerce. It is responsible for 54% of all online sales. Social media only contributes with less than 6%. The search intention behind the query tell us where in the customer journey our prospects are. By identifying critical keywords and touchpoints, we can feed the content marketing strategy [...]

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Email is the only online digital marketing wineries seem to have. However, if you use it excessively, you will saturate your audience and increase churn rapidly. By having a clear strategy, goals and several tactics to develop successfully an e-mail campaign it will require a good understanding of your customer audience. Segmentation strategy is already [...]